Overview

The Flash Games Market Survey is the annual summary of the top trends in the Flash games industry. Organized each year by Mochi Media with the support of partners, the data in the survey delivers key insights for the Flash game developer and publisher (website / portal owner) audiences. The findings in this survey also help determine the content of Flash Gaming Summit, the leading annual conference for Flash games, and is reflected in FGS 2012 event with the theme “Maximize Your Game”.

The goal of the survey each year is to capture and publish the census on the state of the Flash games industry. To administer the survey, Mochi Media partnered with Adobe and FlashGameLicense.com, attracting 1,075 total respondents.

Executive Summary

The data in this survey suggests that after a few years of rapid growth, the Flash games industry is learning how to really maximize their games. This is highlighted by the increase in game traffic and revenues, creating a brand on Flash then taking it to mobile platforms, and better utilization of existing monetization channels.

In an effort to continue to raise awareness for key issues facing the Flash Games Market and shed light on the trends and developments that will shape its next phase of growth, Mochi Media partnered once again with Adobe and FlashGameLicense.com to conduct the annual Flash Games Market Survey for 2011.

Mochi Media surveyed 1,075 Flash game developers and content publishers over the course of three months in 2011 to better understand the demographics, location and economics of Flash game developers and publishers. The goal of the study was to take the pulse of the industry, as well as look for trends that are showing in year over year analysis.

The Flash Games Market Survey paints a picture of an industry that is maturing and thriving, with plenty of room to grow as developers continue to innovate and expand to new platforms. 

Flash Games Market Survey Findings 

The 2011 Flash Games Market Survey of 1,075 respondents found a thriving Flash games community that continues to be truly "global", is seeing increases in trafic and revenues, is contributing to mobile gaming platforms, and is getting more savvy at monetizing their games.

Infographic:

Highlights of the Study Include: 

• 80% of Flash game developers reside outside of the U.S.: The Flash gaming industry continues 2009-2010 trend of international popularity, leading to new markets and talent pools. 
• Developers are embracing dual platforms: 83% of Flash game developers either currently or plan to create games for mobile devices. Of those who indicated they currently create mobile games, 60% create an online (Flash) version first, and the mobile version second. 
• Game traffic and revenue have increased for almost 60% of game developers.
• Game developers are maximizing their monetization strategy with an 11% average increase across all monetization channels.
• Online developers are still learning how to monetize on mobile.
• App sales and ads top current mobile monetization methods.
• There is huge interest in 3D games.
• The majority of developers who don't make games full-time are students.
• Over 80% of developers want game development to be their full-tim job. 
• AS3 and FlashDevelop are top development tools. 

Detailed Survey Results

About Mochi Media

Mochi Media is the world’s largest browser-based games network, with more than 150 million monthly active users and 55,000 games on more than 60,000 publisher websites. Mochi Media’s game development products and services enable developers to track, distribute, and monetize their games across the web. Mochi Media is headquartered in downtown San Francisco and is a wholly-owned subsidiary of Shanda Games Limited (NASDAQ: GAME)