Marketing Your Game Portals Review Sites External Links Tools

Marketing Your Game

The reason to market your game is simple: get more people to play it. After a game is done, there's usually quite a effort to getting it out there for everyone to play.

Portals

For portals, your primary objective is to get them to review your game and add it to their site. Some portals, such as NewGrounds and Kongregate, allow you to upload the games automatically. Other portals have a submission process to send your game in for review. Many developers recommend creating marketing packs consisting of:

• The game file

• Thumbnails of various sizes

• Text file containing concise game description & instructions on how to play

After you have your marketing pack ready, spend some time submitting your game to different sites. Visit our comprehensive list of sites to submit your flash games to.

Review Sites

Getting reviewed on different gaming blogs such as JayIsGames.com is always a nice way to get a bump in traffic. Many portals and sites follow these blogs and will post the games they cover.

External Links

• The Idiot's Guide to Marketing Your Indie Game
• Marketing Flash Games: The Other Half of the Battle— MochiLand article.
• Thumbnail Design: A Picture Is Worth A Thousand Plays— MochiLand article.
• Promoting Your Game - Lessons Learned— MochiLand article.

• 45 Sites To Submit Your Flash Games To— MochiLand article.
• List of Alexa-Ranked Portals

• The Filler Sponsorship Rundown: Why I’m Glad I Kept Distribution Rights— MochiLand case study featuring the creator of the game Filler.
• Bowja the Ninja Marketing Case Study— MochiLand case study featuring a non-intrusive marketing tactic for developers and/or publishers.